Product Review- Mascara Log- Sephora Upside Down Mascara

I took a bit of a hiatus from mascara when I had a lash lift done at Mync Lash Lounge. Now that my lashes have dropped back down to their normal pin straightness ( womp womp), I am back in to trying new mascaras with a vengeance. I am always seduced by commercials and adds that say there is a newer, better, mascara that will do wonderful things for my lashes. I love to test drive mascara, especially when it is something new and innovative. Remember this contraption?

Avon Mega Lash

So, obviously Sephora’s new Upside Down Mascara piqued my interest. Upside Down Mascara, say whaaat?

This mascara is a brand new concept. I have never seen anything like it before. The brushes (there are two) on this mascara are attached to each other like a small pair of tongs. The product can be used in three different ways to achieve varying results. The most interesting and enticing of which, is to sandwich lashes between the two brushes and pull the lashes through. I was most excited to try this method and I was pretty such that results would either be fantastic, or a hot mess.

Before you find out what my results and thoughts on the Upside Down Mascara are, here’s what Sephora has to say about their product:

This must-have double-brush mascara enables you to create volume, length, curl, and definition. For ultimate volume, use the open wand by placing lashes between the upper and lower mascara brush to coat each lash with 360° of volumizing pigment. To achieve a wide-eyed, long lash look, use the dual brush closed for maximized delivery. Create defined lower lashes with the closed mascara brush. Feeling bold? Use all three techniques together for a maximized lash effect .

The mascara is formulated with no parabens, sulfates or phthalates, so it gets points for that right off the bat. It is a pricy $26, on par with high end mascaras. But does it perform like one?

The packaging for Upside Down Mascara is absolutely beautiful. I love the silver teardrop tube, and the tong brushes gizmo fits in to look sleek and modern. The mascara comes with a temporary cap , so prevent it from drying out before purchase. The first time it is opened, the cap can be tossed and replaced with the dual brush.

Sephora Upside Down Mascara in packageSephora Upside Down Mascara tube

The dual brush is different on each side, although both are traditional bristle brushes. The top brush is fuller, while the bottom brush is smaller with an hourglass shape.

Sephora Upside Down Mascara dual brush

Ok, lesssdodis.

Following Sephora’s instructions, written clearly on the box, I tried the three suggested methods for applying Upside Down Mascara.

1. For volume: Twist the cap to reveal the separated dual brush. Gently place upper lashes between the upper and lower mascara wands and “sandwich” brush together sweeping brush in an upward motion

Since the second method for applying says to close the dual brush around lashes, I am confused already. I suppose it means that I should sandwich the brush around my lashes gently without smushing them together too much? Let’s go with that.

Sephora Upside Down Mascara

Results = hot mess.

Sephora Upside Down Mascara


2.-For length and curl: Swipe lashes from root to tip with closed double brush. Make sure when the cap is removed from the mascara vial, it includes the second ring that keeps the dual brush closed and easier to use.

Length and curl are usually more my jam anyway. For this method I pressed the two brushes around my lashes while pulling them through.

Sephora Upside Down Mascara

Results = hotter mess.

Sephora Upside Down Mascara

3.For defined lower lashes: Wiggle brush across lower lash line when dual brush is closed.

Easy enough.

Results: Good. However, I can pretty much achieve this on my lower lashes with any mascara.

Sephora Upside Down Mascara

So, after I cleaned up the messy mascara on my eye, this was the final result using the Upside Down Mascara.

Sephora Upside Down Mascara

Oh my.

Just for reference, here are my lashes after another mascara has been applied and they have been curled.

Maybelline The Rocket

While it is a great idea in theory, Sephora’s Upside Down mascara was a nightmare to work with. The brushes hold too much product when pulled out of the tube and it is nearly impossible to get the dual brushes anywhere near my lash line without getting it all over my lid. I imagine this would only be worse for people trying to do this with lashes that have some curl.

Kudos to Sephora for trying such an innovative design. However, it just does not work effectively.

I have to wonder how this product performed in test groups and trials before production. I am suspicious that Sephora is just hoping to bank on people like me who are curious about the unique design purchasing it once. I won’t be surprised if the Upside Down Mascara is not around for long.

Because it was super messy and expensive, I will definitely not be repurchasing the Upside Down Mascara.In fact, I am all set to head to Sephora right now and return this one…

Have you tried the Upside Down Mascara? If so, please tell me all about your experience below!

9 thoughts on “Product Review- Mascara Log- Sephora Upside Down Mascara

  1. HAHAAHA This is the best post of the week!!!!!! Girl, return that nonsense. You can use $26.00 and why in the world do you need that taking up space in your make up collection.

    For the record – PASS.


    1. I can’t even believe this is an actual product out on shelves, Anna! I can’t see anyone having success with it. Ugh. My lashes are traumatized.

      1. Maybe it’s an early April’s Fool joke??? LOL It looks like a poorly executed idea. Most people have problems using an eye lash curler! So they developed an even more complicated thing and then put lots of black goop on it with bristles?! LOLOLOLOL

  2. Wow, awful! Shame on you Sephora (haha, sounds like I’m admonishing myself). Let’s leave the tongs on the barbecue where they belong. I also don’t know how this product got to stores – they must have tested it on people – did they all lie about how good it is? Thank you for trying it out and for letting us all know not to waste our money!

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s